Tania Candiani

This project consists of embroidered canvases that trace fragments of a woman’s life, since she was a child, and how she is educated to behave in society.

Tania Candiani exposes the experience of femininity through the obsession of the media with women, using examples from advertising from the 1950s.

This series reveals the subliminal message of advertising, by means of embroidery on large-format canvases that contain texts extracted from these advertisements, changing the context of the images.

Instructions and recipes reflects on the instructions that all women receive to learn to be a woman, at the same time as constructing a symbolic self-portrait that sometimes confronts and sometimes participates in these archetypes.