The terminology for naming sensory perceptions such as smell, taste, and hearing have been poorly studied from a trans-linguistic point of view. Regarding the semantic field of scents, the reason for this may be because the statement of odors is presented as vague, weak, and subject to many interpersonal variations. Smells are not structured. They have no edges; they are not objects that can be grouped in space. They are mixtures of compositions and varying concentrations and are difficult to categorize as similar or different from each other.
Campo semántico de olores (semantic field of scents) from Tana Candiani, consists of a visual-literary essay that will have as its starting point the semantic universe of smells. The script of this essay begins with a sonic “catalog” written with terms that refer to the scent in different linguistic families, accompanied by visual impulses connected to the meaning of these terms by color and timbre affinity.
The structure of this visual essay will consist of an empirical interpretation of the cognitive theory that attempts to decipher how the brain learns to make meaning connections from olfactory stimuli, and from studies that seek to apply this knowledge to artificial intelligence.
Project in collaboration with Gerardo Zapata (research and texts), and Ollin Miranda (camera, sound, and editing).
Venue: Museo del Perfume (MUPE) Mexico City, Mexico
July 26 – September 22, 2019
October 3 – December 8, 2019
December 19, 2019 – February 9, 2019
Curator: Iván Edesa