Project Name

Campo semántico de olores

  • Curator

    Ivan Edeza

  • Venue

    Museo del Perfume (MUPE) Mexico City, Mexico

Project Details

Campo semántico de olores (Semantic field of scents) consists of a visual-literary essay that refers to the semantic universe of scents.

The script of this visual essay begins with a written “catalog” of terms that refer to smell in different linguistic families, accompanied by visual impulses connected to the meaning of these terms by affinity in color and sound.

The structure of this project consists on an empirical interpretation of the cognitive theory that attempts to decipher how the brain learns to make meaning connections through olfactory stimuli, and from studies that apply this knowledge to artificial intelligence.

The domain of the eye has neglected other ways of perceiving the world. They are here, in the air, beating like invisible forces. When man stood up, he discovered the horizon; removed his nose from the ground and relegated smell … but the smells wrap us up and invade us, sublimate us. Their messages are blunt, although we perfume them, even if we limit them to the private … even if we don’t know how to name them.

Linguistic limitations and vague or borrowed terminologies to refer to aromas and other perceptions that are not visual or sound, link three sensitivities that sniff in different linguistic families the communicating vessels of smell.

Smells, memories, intonations, literary and scientific voices structure the images of this audiovisual essay that can suggest the smell of words.

Project in collaboration with Gerardo Zapata (research and texts), and Ollin Miranda (camera, sound, and editing).

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